WHAT I DO
I take every opportunity to incorporate my 20 years of research and marketing skills into solving everyday problems. Regardless of the industry, my curiosity has allowed me to identify who the target customer is, improve the customer experience, enhance a company’s brand equity, develop new product offerings, and develop targeted marketing communications.
Examples of retail, brand and customer experience and non-profit/charity questions solved with market research.
Common questioned addressed by research:
- How satisfied are my customers/donors satisfied?
- What do my customers/donors look like?
- How strong is my brand?
- What are my competitors doing better than us?
- How can I reduce my marketing costs?
- How can I make my marketing campaign messaging most effective?
- What new products are my customers interested in?
- How can I reduce canvassing fees?
- How can I improve my product and service offerings to increase customer loyalty?
- How can I assess employee satisfaction?