MY STORY

I love to discover, understand, and share my discoveries. I am a market researcher and a certified adult educator with over 20 years of experience. I specialize in developing corporate strategy, marketing communications, brand positioning, and understanding the customer and donor experience. My expertise includes design thinking/ideation, facilitation, in-depth interviewing, survey design and instructional design.

 

Although retail has been by primary focus (banking, insurance, grocery, and brick and mortar retailers), I most recently worked with various non-profit sectors (disaster management, humanitarian, healthcare and children’s social services).

 

I seek the opportunities where I can teach, discover, train and help my clients understand who their customers are, meet their expected needs, and over deliver in their customer experience. My success is dependent on helping others see value in the research.